EXPERIENCE

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CREATIVE DIRECTOR

coffee 'n clothes | dec 2022 – current

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clients include: Diageo: Tanqueray & Crown Royal, American Eagle, Pinterest, NBA, Sephora, eBay, Olaplex, L'oreal

• Department lead, build and develop internal creative team from the ground up

• Implement department and team structures including client facing processes, pitch decks, roles and responsibilities, etc.

• Creative lead on multiple projects at a time: pitching concepts for approval, leading 2D and 3D designers, fabricators, etc.

• Oversee and manage creative/art directors across multiple projects, approve final work and deliverables

• Oversee and help implement new agency brand identity

• Oversee and ideate on new business development RFPs

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ART DIRECTOR

figs | june 2022 – dec 2022

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• Ideate and concept campaign graphics for new launches

• Design all correlating campaign graphics for sms, web, email, etc.

• Create concepts for campaign photoshoots

• On set art direction

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ART DIRECTOR

sally beauty + cosmoprof | nov. 2021 – june 2022

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• Ideate and pitch creative concepts for event and product campaigns, execute campaign creative (casting, venue, hair and MU, photography, on set art direction)
• Concept new brand development for in-store experience from signage, fixtures, mural artwork, mood TV and print collateral
• Collaborate with digital and social teams to ensure that customer journey does not stop in-store by creating assets and systems that point to online presence

• Develop a new visual brand story in the US and Puerto Rico
• Work closely with merchandising and field marketing to ensure all product needs are met
• Ideate campaign concepts from concept to completion, working collaboratively with designers, copywriters, photographers, and marketing
• Implement new work flows and procedures to work more efficiently with other team members

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ART DIRECTOR

smashbox cosmetics |  los angeles  |  jun.  – sept. 2021 (contract)

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• Concept campaign theme and key visuals from ideation to completion, including presenting to key stakeholders,

   pre-production, on setart direction

• Select and approve casting, venue, hair, makeup, wardrobe, video, photography, wardrobe

• Collaborate with marketing department to ensure campaign visuals achieve all marketing needs and touch points

• Oversee final retouching and final assets, present to key stakeholders

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GRAPHIC DESIGNER

r/ga |  los angeles  |  apr.  – may 2021 (contract)

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client: tonal

• Create and design pitch deck for client

• Create concepts and ideation for client 360 campaign

• Collaborate with all team members from marketing to ensure all needs are met

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CREATIVE PRODUCER

outdo group |  los angeles  |  mar.  – may 2021 (contract)

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client: sephora collection

• Pre-production (moodboard, shot examples, shot list)

• Concept and execute set visuals for influencer studio 

• On set art direction, ensuring all products and client needs are met through influencer content

• Edit final assets for brand.com and retailer distribution

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ART DIRECTOR + DESIGNER

dime optics by diff eyewear | los angeles  | nov. 2020– jan 2021 (contract)

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• Create dynamic campaign assets for all digital marketing touch points including social, sms, email and web

• Create branding and creative for collaborations with influencers including: collaboration lock up, social media ads, social media posts, email touch points, web banners, pr boxes and marketing collateral

• Work with Creative Director and Brand manager to ensure assets are cohesive with brand messaging

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CREATIVE DIRECTOR

dose of colors  | los angeles  | aug. 2019 – feb. 2020

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• Consult + strategize on elevating brand's current creative landscape, branding + visual identity

• Ensure that branding + visual efforts are consistent throughout all consumer facing outputs

• Oversee all creative outputs on multiple channels + platforms such as social media, web, mobile app, email, sms

• Create dynamic content from concept to execution that relays brand’s story and message: create, plan, and execute on monthly campaigns, leveraging in house creative team while also maintaining and building engagement on social media channels

• Manage, lead and inspire in-house creative team

• Concept and pitch brand partnerships/collaborations

• Interpret vision and strategy from CEO + COO and properly communicate goals and objectives to team members

• Understand marketing/data analytics and effectively implement to inform content creation

• Manage design direction, story boarding, editorial + content creation

• Manage budget, timeline + production for all creative projects such as sales, campaigns, photoshoots, serialized series, longform content

• Maintain + form relationships with outside partners + artists such as, photographers, developers, MUA, PR, videographers, brand partners

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CREATIVE DIRECTOR + DESIGNER
freelance/contract | los angeles | oct. 2018 - current

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clients include: boohoo, besocial, ellison, hi.5 agency, toptote, lindsay albanese, winc wines, alke music, taye hansberry, inked brands, tla management

 

• photo art direction

• campaign ideation

• digital design

• social consulting

• ui/ux design

• branding / logo design

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ART DIRECTOR (ACTING CREATIVE DIRECTOR)

stylehaul  | los angeles  | dec. 2015 – oct. 2018

 

clients include: sephora, covergirl, h+m, SK-II, olivia jade, ashley tisdale, verizon go90, everything beautiful / warner brothers

 

• creative lead in re-brand including: styleguide, font exploration, color palette, internal + external marketing assets, ui/ux design

• lead in creative ideation for client campaigns from concept through development to conclusion

• assist in storytelling development for all social outputs including still, video and live content. Approve final design + visual output

• Ideate + collaborate with events team, approve event creative for O+O + client facing events including: design concepts, signage, merch + on site social

• creative lead + co editor for online digital platform including: ui/ux design, logo design, color palette, story concepts, visual creative for each story + social launch

• lead internal team + manage external freelancers

• concept for photoshoots, talent + venue scout, direct photographers / talent, styling

• implement company wide processes + enforce brand standards

 

GRAPHIC DESIGNER

whoyouare  | hollywood  | feb. 2015 – nov. 2015

 

clients include: b. akerlund, rose mcgowan, katy perry, icona pop, kat von d, anna karin karllson, lynn ban

 

• ideate + concept webpage designs, implement ui/ux design

• create custom e-com websites for over 10 designers

• concept wireframes for mobile app

• design pitch decks, digital ads for social media + marketing collateral

• manage social media platforms, sourced + created original content

 

 

PAST FREELANCE

brands/agencies

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• beats by dre • boohoo • baldwin denim • sephora • set active • toptote • becca cosmetics • diff eyewear • dime optics • covergirl • winc wines • r/ga • laundry service • movers + shakers • hi.5 agency • besocial group

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influencers/artists

• josh levi • b akerlund • aureta thomollari • rose mcgowan • notorious kia • bretman rock • stassie • ashley tisdale • olivia jade • taye hansberry • symphoni soto • lindsay albanese • alke music • carli bybel • cameron dallas

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EDUCATION

b.s. - fashion marketing + management

the art institute of california / 2010 - 2013

 

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SKILL SET / APPLICATION

adobe creative suite, microsoft office, keynote, sketch, invision, wix, squarespace, wordpress, mailchimp, social media