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SMASHBOX COSMETICS
ART DIRECTOR
BECCA X SMASHBOX
CONCEPT: VISUALLY SHOW TWO BRANDS COMING TOGETHER
CAMPAIGN + PRODUCT PAGE ASSETS
PITCH CAMPAIGN CONCEPTS, WORK WITH MARKETING TO CAPTURE ALL ASSETS FOR MULTIPLE PLATFORMS (SOCIAL, PPAGES, RETAILER.COM, VIDEO, OOH), CASTING, VENUE, HAIR + MU, WARDROBE, CREATE SHOT LIST, ON SET ART DIRECTION
PRIMED FOR LIFE
CONCEPT: VISUALLY SHOWCASE HOW A VARIETY OF CREATIVES "PRIME" FOR LIFE USING KEY SILKSCREEN INGREDIENT AS VISUAL ELEMENT
CAMPAIGN + PRODUCT PAGE ASSETS
ASSIST CD WITH CAMPAIGN CONCEPTS, WORK WITH MARKETING TO CAPTURE ALL ASSETS FOR MULTIPLE PLATFORMS (SOCIAL, PPAGES, RETAILER.COM, VIDEO, OOH), CASTING, VENUE, HAIR + MU, WARDROBE, CREATE SHOT LIST, ON SET ART DIRECTION
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